What Is SEO?

Although a lot of our time is currently spent online whether it’s for work, socially, shopping, school, or just spending our time going down a million rabbit holes not many of us don’t know what SEO really is. Sure, we all get that SEO stands for Search Engine Optimization and that most successful companies use SEO to get more eyes on their website. That’s usually about where the conversation ends when we talk to our clients though. A main focal point that we discuss with our clients is that a strong SEO strategy not only helps you rank on search engines, like Google, but it helps to draw in new potential customers. We all know how many people use the internet, so it’s necessary to have a very strong online presence for your business. Ask yourself, where do the masses go for their information and shopping nowadays, that’s right the internet. 

Who the What is SEO?

So SEO is not a who but rather a what. It’s a process that companies like Lead Source Consultants excel in to optimize websites to be found quicker and more efficiently by online search engines. If you have SEO being completed on the regular your site has a better chance of being ranked on these search engines than your competitors who may not have as robust of an SEO operation or have no optimization at all. If we look at the complexity of ranking your website for SEO, say in Google which looks at around 200 different factors which consistently makes changes to their algorithm and guidelines, it’s easy to understand how challenging it is to be at the top of the rankings.

Just Tell Me How to Get Ranked

It sure would be interesting if it was just an easy 1 to 3 different factors that most search engines look for to get your site ranked. Let’s focus on Google, since it’s the most used search engine. It’s pretty close to impossible to fulfill all 200 factors that Google uses to determine your ranking. That doesn’t mean, though, that there are not some things we can do to drastically improve your rankings and keep you ranked for a long duration of time. 

What’s this keyword thing I always hear about:

One of the factors that Google looks at is the specific and relevant keywords your homepage’s content consist of. It’s important to have keywords in your content that have a high volume and low difficulty. High volume keywords mean there is a high volume of search for these specific words. One tool to find out about high volume keywords is to use the Google keyword planner. Low difficulty keywords are low competition keywords that can help you with long-tail rankings and also provide you with relatively quick traffic.

Content:

Your content is the written words on your site and there is also visual content. Keep in mind that your content needs to be planned out in advance so that it conveys your message to your target audience in a clear and concise manner. Have your objective or your content in mind prior to writing your content. As far as Google is concerned we have noticed that you typically should have 1,500 words of content on your homepage. Maybe you are not the one to write your content, for whatever reason. No worries, you can always hire out your content writing to a professional. Remember your content needs to make sense, contain your keywords, and be compelling enough to elicit an action from readers to satisfy your goal. 

Citations: Your Online Reference

Your business’s information should be on a ton of different directories. Some common directories are Yelp, Yellowpage, Facebook, Bing Maps, and a bunch of others. Realistically having a minimum of 100 different citations on the internet should be your initial goal. After you hit the  goal of 100 different citations, go nuts because the more the better. Your citations, which are online references to your business name, address, and phone number which really help with local search. When someone is looking for your company you want your business’s information to show up on local searches like Google My Business and Google Maps. Look at citations as a way for Google and other search engines to assure that your business information is what you claim it to be and it coincides across the internet. 

Links:

Links or backlinking is pretty much you sharing your website link to another website. This is a critical component for getting ranked online, as this provides juice to your site. Links provide a link to Google that your website is actually a quality resource that others believe to be worthy of citation. You want to make sure you are linking to high level sites that have great trust and power within the search engines’ eyes. There are some spammy sites out there that you do not want to link to, so be aware. 

Reviews:

Truthful reviews give potential customers the added reassurance that they need to see what other consumers think of your product or service. Now sometimes a person having a bad day may leave you a negative review and you need to know how to professionally handle these types of reviews. Having great reviews really helps your Google My Business ranking to get your site at the top of the map pack. As if it needs to be stated, but for the sake of this article I’ll put it out there, treat your customers with respect and put out the best product/service you can and you should be fine.

What is GMB?

GMB stands for Google My Business and it appears on Google’s map. When you go into Google and perform a search, you’ll see at the very top are the paid ads, then the Map Pack, and then the websites that organically ranked into their current spots in the Google search results. If your business shows up in the map pack then you are one of the top 3 results on the 1 page of a search. To get into 1 of the top 3 map pack spots your GMB needs to be filled out correctly. To be correct you need to make sure your website, optimized photos, and reviews are all properly executed.

Optimized and Embedded Photos:

Make sure that the photos you include on your website are optimized and that you embed your company’s NAP (Name, Address, Phone Number). You also will want to name the photo something relevant to your company as this will also help. If your photos need ALT tags, then make sure you know how to add them. 

Only the Tip of the Iceberg:

There are a plethora of other factors to consider when you start trying to get your site ranked. Strap in because here are some other factors to consider when you start the SEO journey. You will need to embed your Google Map on your homepage, optimize your HTags, schema, writing blogs, sitemaps, and adding social media are other ways to get you ranked higher on Google searches. 

Give Me SEO Results NOW!

Not going to happen, it takes time. To get a truly strong ranking from Google plan on the long term play here, like 6 months at least. Do not take a company’s word if they say they can have SEO rankings overnight, that’s like a personal trainer saying you’ll lose 50lbs in a week. That can’t be true and it can’t be healthy or sustainable. Keep in mind that your niche and possibly your location you are looking to rank (local/national ranking) will  also influence your ranking time.

Lead Source Consultants: Your Helpful SEO Experts

At Lead Source Consultants we get how overwhelming all this can be for you and your business.  Our process includes evaluation of your website to see where optimization needs to take place and we will research each keyword.  Let’s hop on a call and see what your goals are. We can help you get ranked and keep you there by building out a thorough strategy that aligns with your company’s goals. Reach out to us now to get started with your SEO strategy.

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