What Is On-Page and Off-Page SEO
So your business has on-page and off-page SEO, but when your SEO company started talking in SEO jargon your mind went blank. Of course you nodded your head in agreement that their advice on doing both on-page and off-page SEO work for your company made sense. But here you are, still confused as to what the difference is between on-page and off-page SEO.
As the names suggest one form of SEO work is where the action is completed on your website pages while the other (off-page SEO) is done off your webpage. Both, on-page and off-page SEO, aim to make your website more friendly and trustworthy to not only users, but to search engines.
On-page search engine optimization factors that are typically focused on are:
- Your website URL (e.g. https://leadsourceconsultants.com/)
- Meta Description
- Heading tags
- Title tag
- Alt tags
- Internal linking
When an SEO company says they are working on your on-page SEO these are the factors above they are referring to. The action they take on each one of the factors takes time and skills, which is why you pay a competent SEO company to handle these types of tasks. Each factor needs attention and when all factors are optimized great things happen to your website’s rankings.
Now, not only do you need on-page optimization, you also need to have off-page optimization being completed as well. The techniques used for off-site optimization are geared towards improving your ranking in Search Engine Results Pages (SERPs). Ranking higher in SERPs involves links and shares from other websites and social media. It’s through these techniques that your rank and credibility rises overtime. Think of off-page SEO as the way search engines can verify that others out there in the web believe that you have authority and credibility and therefore, endorse you as an authority. Not all backlinks are looked at equally, so it behooves you to not only have a high number of backlinks, but also have high-quality links.
You need both on-page and off-page SEO to rank higher, by proving to search engines that your website is the most relevant to searchers’ queries. If you would like to learn more about SEO read our other blogs and/or watch our videos on Youtube.
You do what you do best and let us take on your SEO needs. Our team specializes in getting companies to grow their bottom line. We put together strategies that are based solely on your business’s needs to succeed. Reach out now at email@example.com or call us at 804-538-3888.