3 Ways To Start A Great Client Relationship
So you started a business and your humming along. You start magically attracting the perfect customers, but soon realize that is just the beginning of the new customer journey. It is crucial to make sure your company sets the stage properly from the very beginning. In order to have successful follow-up strategies the beginning stages have to be executed properly in order to even get to the follow-up strategies. We have compiled a quick and short list of 3 ways we have found to start the new customer relationship off on the right foot.
Don’t lie, be honest.
Have you ever had an experience with a company where you just instantly knew that they truly cared about your success? It’s great when companies care about their clients, but it can be a double edged sword if the “caring” gets in the way of sometimes having hard conversations or potentially letting a client down (usually in your head, don’t assume converse). Let me explain, imagine having a company tell you they can complete a task within a given amount of time which they truly know is not possible but they want to appease you with the answer that you want to hear rather than tell you the truth. It is always best practice to be honest and transparent. Likewise, it is imperative that you make sure that it is reciprocated.
Educate your customer
It’s one thing to fill a need for a customer, but when you educate a customer you are providing the tools to let the customer begin to build trust in your brand. Your competitors can most likely fill your customers needs too, but can they educate customers like you can? If you can educate your customers to understand your product, the capabilities and limitations, and it’s features, you allow for realistic expectations of your product. Providing education to your customers can lead to trust which grows into a loyal customer.
Lips closed Ears Open (Listen)
Before you can offer your services you have to fully understand the needs of your clients. When you actively listen to your clients you can create customized solutions and better serve your clients.
Keep these guidelines in mind the next time you onboard a new client and you’ll be on your way to developing a golden reputation.